HASSELBLAD photo without compromise CREATE YOU TO INSPIROVAL Hasselblad is a leading manufacturer of digital mid-format cameras and lenses. Hasselblad cameras are renowned for its iconic design, uncompromising picture quality and high performance. From the beginning, Hasselblad's cameras were born from the love of photography and the desire of a man to give photographers the technical perfection needed to realize their creative vision. The man was Victor Hasselblad. Since 1941, Hasselblad has committed itself to the first task of making the best camera of all time. For over seventy-five years, it has been successful. "CREATED FOR INSPIRATION"